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Retailers are shifting to universal and retail-ready packaging standards. These packaging requirements raise an immediate challenge for cardboard packaging suppliers: they need to adjust to optimally serve the marketplace.

Cardboard supplier Smurfit Kappa Denmark also faced this challenge.

Learn how Smurfit Kappa Denmark adjusted to industry developments by implementing a partnership in tray forming automation as a business model. And how that partnership helped to double their Danish fruit and vegetable market share..

Learn why Smurfit Kappa Denmark required a partner that:

  • Would unburden them of the high technical workload; 
  • Would team up with them to properly advise customers and prospects;
  • Has a service system they could rely on

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Learn how you can overcome your challenges through a partnership:

Selling more m2 of cardboard

As an account manager of a cardboard packaging supplier, selling more cardboard is one of your primary goals. Learn how you can leverage a partnership in automatic tray forming to realise an increase in revenue.

Strengthening customer relationships

Initiating and maintaining solid relationships with your customers is crucial for your position. In this case study, you will learn why partnering with a reliable tray forming machine partner will help you strengthen the relationships with your customers.

Generating new business

Next to retaining existing customers, accumulating new clients for your company is also one of your responsibilities. Discover how you can leverage a partnership in tray forming automation to generate new business for your cardboard packaging company.

“You should always judge a partner on its reliability. A truly great partner will feel like backup. ”

Claus Bruncke, Manager Machine Solutions at Smurfit Kappa Denmark
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